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Who it’s for
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Built for UK government and public sector teams delivering citizen‑facing services.
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Built for organisations using Microsoft 365 who need quick surveys, quizzes and simple data capture, mainly for internal or light‑touch external use.
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Design & UX
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Native GOV.UK & MOJ Design System journeys (start pages, task lists, check answers) out‑of‑the‑box.
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Microsoft 365 look‑and‑feel with standard question types and basic branching. GOV.UK and MOJ patterns (start pages, task lists, check answers) must be approximated or recreated elsewhere.
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Security & hosting
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UK‑hosted platform with controls aligned to UK public‑sector expectations and cookie‑free analytics.
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Hosted within the Microsoft 365 cloud with enterprise‑grade compliance managed at tenant level. Not tailored specifically to GOV.UK service patterns or UK‑government‑specific hosting expectations for citizen services.
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Environments & change
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Prototype → QA → Production with one‑click deploy, rollback and full change history.
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A single live form per link. Testing is typically managed via duplicated forms, separate links or restricted audiences rather than dedicated prototype/QA environments with controlled promotion and rollback.
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Integrations
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Microsoft‑first: SharePoint libraries & lists, Dataverse, Power Automate, REST APIs and GOV.UK Notify.
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Strong inside Microsoft 365: responses into Excel or SharePoint, triggers into Power Automate and visibility in Teams. Less control over low‑level payloads, headers and retry logic than a full service builder with configurable backend actions.
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Analytics & audit
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Built‑in, cookie‑free performance analytics and audit trails for every service by default.
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Summary charts and exports per form, with deeper analysis usually handled through Excel, Power BI or other tools. No native, GOV.UK‑style journey analytics or per‑step service performance dashboards out‑of‑the‑box.
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Pricing mindset
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Free while you design; simple per‑transaction pricing plus predictable UK support fees once live.
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Included in most Microsoft 365 licences. Costs are tied to tenant‑wide Microsoft 365 and any additional Power Platform licensing rather than per‑service or per‑transaction charges.
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Support & expertise
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UK‑based live‑service support, with optional GDS‑aligned service design, UX and content help.
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Supported as part of Microsoft 365 with generic product documentation and enterprise support, plus partners focused on wider Microsoft 365 and Power Platform adoption rather than GOV.UK‑specific service design.
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