| Who it’s for | Built for UK government and public sector teams delivering citizen‑facing services. | General‑purpose forms platform used by a wide range of global organisations. |
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Design & UX
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Native GOV.UK & MOJ Design System journeys (start pages, task lists, check answers) out‑of‑the‑box.
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Drag‑and‑drop builder with themes and logic, but GOV.UK look‑and‑feel must be recreated manually.
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Security & hosting
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UK‑hosted platform with controls aligned to UK public‑sector expectations and cookie‑free analytics.
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Emphasis on industry standards (e.g. GDPR, HIPAA, PCI) for a broad customer base.
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Environments & change
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Prototype → QA → Production with one‑click deploy, rollback and full change history.
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Versioning per form; test vs live typically managed via copied forms or separate workspaces.
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Integrations
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Microsoft‑first: SharePoint libraries & lists, Dataverse, Power Automate, REST APIs and GOV.UK Notify.
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Strong with payments and generic automation tools (e.g. Zapier, Make, Power Automate).
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Analytics & audit
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Built‑in, cookie‑free performance analytics and audit trails for every service by default.
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Reporting and logs, with deeper funnel analysis often handled via exports or external tools.
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Pricing mindset
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Free while you design; simple per‑transaction pricing plus predictable UK support fees once live.
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Tiered SaaS plans, with some advanced features available on higher‑priced tiers.
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Support & expertise
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UK‑based live‑service support, with optional GDS‑aligned service design, UX and content help.
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Product support and partners focused on general workflow and business process automation.
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